WPP-owned agency POSSIBLE has bolstered its global team, appointing Anurag Gupta as Chief Growth Officer.
Based out of Singapore, Anurag will be working closely with Global and Asia Pacific teams to drive POSSIBLE’s offering in the region and key global clients.
Anurag has been in leadership roles at WPP, DDB Mudra Max, Geometry India (Ogilvy Action), Scan Group East Africa, working with top CPG and FMCG clients. Most recently he was leading WPP’s largest horizontality play in Asia Pacific for P&G, one of WPP’s largest clients in the region.
He has more than two decades of experience in building winning teams, creating and executing integrated, complex communication programs spanning insights, creative, new and traditional media, involving teams across agencies, brand leaders, and geographies.
“I am delighted to be a part of the POSSIBLE team. POSSIBLE’s obsessive focus on culture and “Does It Work” philosophy appealed to my heart and head at the same time. Shane Atchison, Global CEO and Paul Soon, APAC CEO, have managed to put together a formidable team of incredibly smart people and I am looking forward to working with them to help our clients and businesses unlock growth” said Gupta.
“We are excited to welcome Anurag to the team,” remarked Atchison. “Anurag’s experience in leveraging data and insights to drive complex communication programs will raise the bar on the type of work and teams our clients are asking for from POSSIBLE.”
POSSIBLE is a multi-service creative agency that moves brands by moving people. By design, we are visionaries, innovators, and pioneers. Our strategic capabilities are commerce, content, and customer experiences. We back up every idea with real-world insights to create work that makes a difference — and makes a measurable impact. With more than 1,500 employees around the globe, POSSIBLE brings results-driven digital solutions to some of the world’s most dynamic brands, including Microsoft, Procter & Gamble, AT&T, Adidas and ConAgra. POSSIBLE is a WPP Digital agency.
Follow POSSIBLE on LinkedIn: www.linkedin.com/company/1915024
More information is available at www.possible.com/commerce